If I Can Do It, So Can They: Lessons from Building a Phishing Simulation Tool and the Rise of Phishing-as-a-Service

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Presented at BSides London 2025 by

Phishing is no longer a specialist skillset - it’s researchable, reproducible, and for criminals, even rentable. For my dissertation project, I built a phishing simulation tool from scratch and ran it with real participants. Even in that controlled, academic setting, people still fell for the lures.  That was a sobering lesson… If I could create this as a student, then what does it mean to an attacker with malicious intentions?