How to use the press to your advantage Description: The current hysteria around WikiLeaks, Stuxnet and cyberwar have produced thousands of stories in the general press on infosec--many of them misleading, full od FUD or just outright wrong. But it doesn't have to be that way. Hard as it may be to believe, reporters are people too and most of them want to do their jobs correctly and get the story right. This talk will give you an inside look at how the sausage of news is made in the security industry and show you how to work alongside reporters and bloggers to get your message out there without it being distorted and warped by uneductaed writers. The speaker has been a journalist for 15 years, 11 of that covering information security for a number of sites and publications in the U.S., including six years at eWeek, 3 years and Information Security magazine and almost 2 years as one of the founding editors of Threatpost.