Security Relationship Management: Tips to Align Security to the Business
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Presented at RSAC 2025 by
CISO’s understand the need for aligning their programs to the needs of the business. This session will explore tips on how to align with the business using marketing concepts. Security relationship management provides the CISO with tools to segment stakeholders, exploit the Four P’s, and leverage CRM capabilities to obtain a holistic view of their company and build strong, effective relationships.