The Impact of ChatGPT on People’s Engagement with Online Advice Communities

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Presented at HICSS 2025 by

Yuting Gao

Jungpil Hahn

One of the most influential technological innovations in recent years is ChatGPT, an LLMs- enabled chatbot that can quickly respond to a wide variety of prompts with human-like text in various contexts, ranging from marketing and customer service to education and healthcare. Much research has explored how ChatGPT affected users’ engagement with online Q&A communities such as Stack Overflow. However, it is unclear how ChatGPT may influence people’s engagement with online advice communities (e.g., online communities for users to get advice on relationships, career development, health...). Therefore, we conducted an analysis of secondary data, and we plan to conduct another analysis of secondary data and a lab experiment to explore the impact of ChatGPT on people’s engagement with online advice communities and why. This study contributes to the literature on the impact of AI on online advice communities and social interactions and enhances our understanding of the social implications of AI.