The Impact of AI-Generated Product Summaries on the Speed and Efficiency of E-commerce Consumer Decision-Making

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Presented at HICSS 2025 by

Kai Li

Ziru Li

Jialin Nie

Xiaofei Zhang

Michael Shi

This research investigates how Artificial Intelligence (AI)-generated summaries influence decision-making among consumers on e-commerce platforms. By analyzing data from two Chinese digital deal platforms, Zdm and Sqkb, the study applies a Difference-in-Difference-in-Differences (DDD) methodology to evaluate how these summaries affect consumer behavior. The results demonstrate that AI-generated summaries significantly speed up consumer decision-making and reduce hesitation, with effects varying by product type and price. This research underscores the potential role of AI in enhancing consumer experiences and decision-making processes on online digital deal platforms.