Ensuring Viability in Early-Stage Digital Ventures: The Role of Digital Resource Orchestration in Pivoting

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Presented at HICSS 2025 by

Simon Perrelet

Jens Dibbern

Founding a new venture is an uncertain endeavor, with most start-ups statistically doomed to failure. Pivoting, the structured course correction to test new fundamental hypotheses is crucial for the survival of new ventures. This study examines how eight early-stage digital ventures in the financial services industry orchestrate their digital resources to pivot and ensure viability. Five key processes of digital resource orchestration are identified: scrounging, interfacing, optimizing, elevating, and reconstructing. The study discusses how these processes enhance our understanding of digital entrepreneurship and the stage-setting role of digital resources in the early stages of venture development.