Cookies, Consent and Compliance in the Adtech World

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Presented at DataProtectionPracticalComplianceConference 2020 by

Emma Erskine-fox

Advertising has been transformed by the digital revolution. The explosion of Adtech undoubtedly brings substantial benefits for brands, enabling them to generate maximum engagement. But the data protection challenges are significant. In an area that continues to attract regulatory scrutiny, this talk considers how organisations can leverage the significant advantages of cookies and Adtech whilst remaining within the legal requirements.