With Industry 4.0 and IIoT initiatives driving the deployment of millions of new connected embedded devices, OT networks are now exposed to higher cyber risk that can lead to safety incidents, costly downtime, and theft of sensitive intellectual property. Gaining buy-in from the business and the board for stronger OT security requires a clear articulation of how cyber risk translates directly into business risk, and how the investment in stronger OT security will support the business while reducing the probability of a cyberattack having material impact on the firm. In this session, we will discuss how to: Define business metrics for stronger OT security; gather internal support and address potential objections from OT personnel; build a practical implementation plan that reduces risk in the shortest time and requires minimal internal resources; bridge the gap between IT and OT teams.