Despite the significant increase in cybersecurity solutions investment, organizations are still plagued by security breaches. The financial consequences of security breaches are set on the rise, but the cost goes beyond potential fines.Threat Intelligence has been recently introduced to enable greater visibility of cyber threats, in order to better protect organisations' digital assets and prevent data breaches. Threat intelligence is the practice of integrating and analysing disjointed cyber data to extract evidence-based insights regarding an organization’s unique threat landscape. This helps explain who the adversary is, how and why they are comprising the organization’s digital assets, what consequences could happen following the attack, what assets actually could be compromised, and how to detect or respond to the threat. Every organisation is different and threat intelligence frameworks are custom-tailored to the business process itself and the organization’s risks, as there is no 'one-size-fits-all' in cyber. In this talk, I will discuss the challenges of implementing threat intelligence that scales in today's complex threat landscape and digital infrastructure.