To build a culture that optimizes security, an organization needs to set information security leadership appropriately. Strategically, it needs to understand the organization’s risk tolerance, codify it as policy, and communicate it. Based on risk tolerance, it needs to create a roadmap that moves the organization from ad hoc and compliance-based cultures to one that’s risk-based. Tactically, security management needs to regularly drive buy-in for risk tolerance and policy. In addition, management needs to foster a culture that learns from incidents and failures rather than a culture that focuses on assigning blame.