Privacy Policy – “I agree”?! – Do alternatives to text-based policies increase the awareness of the users?

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Presented at CyberScience2020 2020 by

Pascal Faurie

Arghir-nicolae Tal

Since GDPR was introduced, there is a reinforcement of the fact that users must give their consent beforetheir personal data can be managed by any website. However, many studies demonstrated that users often skipthese policies and click the ”I agree” button to continue browsing, being unaware of what the consent they gave wasabout, hence defeating the purpose of GDPR. This paper aims to investigate if different ways of presenting users theprivacy policy can change this behaviour and can lead to an increased awareness of the user in relation to what theuse agrees with. Three different types of policies were used in the study: a full-text policy, a ‘so called’ usable policyand a video-based policy. Results demonstrated that the type of policy have a direct influence on the user awarenessand user satisfaction. The two alternatives to the text-based policy lead to a significance increase of user awarenessin relation to the content of the policy and to a significant increase in the user satisfaction in relation to the usabilityof the policy.