Privacy Protection Behaviours: a diversity of individual strategies

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Presented at CyberScience2020 2020 by

Bertrand Venard

The aim of the article is to study the determinants of privacy protection behaviours, using a qualitativeapproach with face-to-face interviews of students in France (N=49). Based on our interviews, we are able to find 2main behaviours regarding privacy: surrender and defender. We found some empirical evidences for the privacyparadox. More than a static position, we show a dynamic positioning of our respondents between surrender anddefender of their Online privacy that depends on: perceived personal susceptibility to digital threat, self-efficacy,catalytic information, social vs institutional space, type of shared information and age. Our research also shows thatthe privacy protection behaviour is highly related to the cybersecurity behaviour.