Today, besides its technical challenges and complexities, digitalization is also very much of a big culture exercise in established globally operating companies. The business-IT alignment becomes more important than ever as with the advent of recent new technologies, the changes are often initiated and driven by IT as opposed to traditional reactive IT, that responds to business specifications. Our learning and experience suggest that, clear navigation during times of such rapid changing environment requires the architecture practice to be more prominent with its boundary spanning role both within and outside of the organization, to help setting the right vision