The value that the blockchain can add to the FMCG industry has yet to be fully unlocked. Tracking financial transactions with blockchain can improve the growth of this industry sector. Provenance proven by blockchain can enable consumers the opportunity to regain trust in products, giving the brand a new competitive edge. The quicker FMCG companies tap into the capabilities of blockchain and start deploying, the faster they guarantee their market shares and growth in the Digital Ecosystem.