OWASP SAMM (https://owaspsamm.org) is the prime maturity model for software assurance that provides an effective and measurable way for all types of organizations to analyze and improve their software security posture. Building security into the software development and management practices of a company can be a daunting task. There are many elements to the equation: company risk profile, organizational structure, different stakeholders, technology stacks, tools and processes, and so forth. Implementing software assurance will have a significant impact on the organization. OWASP Software Assurance Maturity Model (SAMM) gives you an effective and measurable way for all types of organizations to analyze and improve their software security posture in 3 levels of maturity - thus creating a step-by-step software assurance navigation plan. It enables you to formulate and implement a strategy for software security that is tailored to the risk profile of your organization. In this talk, we give an overview of the new release of the SAMM model.