Ransomware has long been a menace for organizations and consumers. Global damage cost estimates reach about 10 billion USD per year. After all these years, why does ransomware continue to be so good at being so bad?In this talk we will review security industry’s history of largely ineffective responses to ransomware, including common ransomware detection methods with their pros and cons. You will see how ransomware developers use simple techniques to bypass each of those methods. This session will also highlight some of the latest attacks including Norsk Hydro and ransomware pretending to donate your Bitcoins to children charity.Finally, we'll see a demo of ransomware that not only bypasses common antivirus products, but also leaves EDR solutions blind. This talk explains how we got here, how the current conflict is affecting us, and makes recommendations for ways to protectindividuals, businesses, our nation, and our values.