As the Connected Car ecosystem continues to grow and expand, auto manufacturers are looking at all options to manage the data coming to and from the vehicle. The automotive industry is becoming more and more data focused, with the addition of updates over the air and vehicle to vehicle (V2V) or vehicle to everything else (V2X) enabling technology advancements in vehicles. Where can satellites fit into this new and evolving ecosystem? How do we integrate into this growing network and ensure passenger safety and privacy?