With the evolving threat landscape, the upswing of cloud computing, and global policy discussions on cybercrime, the timing for industry collaboration to address some of the barriers towards a safer, more trusted internet, has never been more pressing. People need to be able to make more effective choices and take control over who, and what to trust online. Continued collaboration is key to enable technological innovation, evolve global public policy, and foster societal shifts around the issues of privacy and security. Join Scott Charney, Microsoft’s Corporate Vice President of Trustworthy Computing to hear more about advances towards a state of ‘End to End Trust’.