User-centric Privacy: Designing Effective Privacy Protections That Meet Users' Needs

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Presented at PEPR'19 2019 by

Florian Schaub

Privacy engineering aims to respect and protect users' privacy. User studies provide insights on users' privacy needs, concerns, and expectations, which are essential to understand what a system's actual privacy issues are from a user perspective. Drawing on the speaker's research on privacy notices and controls online, on smartphones and in the context of smartspeakers, this talk discusses how and why privacy controls are often misaligned with user needs, and how user studies can inform the design of user-centric privacy protections that more effectively meet users' needs as well as benefit companies.