The privacy engineering mindset is a set of methodologies, tools and patterns you can employ to create products that protect users and their data. Having done this at scale at companies like Google and Snap, I am eager to share my learnings and practices with you.In this talk, we will delve into the nuances of privacy, security, risk and impact to user and identify a blueprint for an effective privacy program you can setup at your company. We will discuss instituting the right collaborative practices and incentives to work with partners in engineering, privacy & security, product, and legal teams to develop products that respect user privacy rights. Finally, we'll elaborate on the role a privacy engineer can play in shaping product from design to launch.