Connecting With Customers in the Digital Ecosystem

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Presented at SeattleCISOExecutiveSummitQ2 2019 by

Laurent Rotival

Not long ago, the flow of technological innovation ran from the enterprise to the consumer, affording a clear path to engagement. In today’s digital ecosystem, customers wield considerable influence over business processes and strategies. Mobile technology, social media, agile startups and diverse options have transformed the consumer landscape, and that’s merely the beginning.Join your CIO peers to discuss:Examples of what digital thinking looks like in your business, and how you are defining successTactics for reaching the customer in a shifting digital ecosystemHow you are overcoming challenges in building a digital strategy