Businesses are driving an explosion in unstructured data. The volume of global business data doubles every 1.2 years, and unstructured content will soon count for 80% of this, making it increasingly difficult to keep track of sensitive content, putting businesses at greater risk for breaches and making compliance with privacy regulations extremely challenging. This calls for a new paradigm in unstructured data security: One built on the principles of usability, distributed responsibility, rapid deployment, and integration of machine learning and AI to do the heavy lifting. This session features learnings and robust analytics from Egnyte, a long-time market leader in secure cloud collaboration, revealing insights on how business use, move, store, and share data and the associated risks.Learning Outcomes:Learn how much data a typical organisation stores, see where sensitive content lives inside organisations, and identify the patterns and behaviours that increase business risk Learn about the cloud-first model of data access governance and where it fits into the broader data security ecosystemDiscover how legal, regulatory, and financial risk grows when sensitive data overstays its shelf life Understand why automated detection and classification of PII is essential to any sustainable compliance program Learn how to delegate responsibility throughout the organisation to reduce burden on IT and establish sustainable governance