Champagne CISO: Crisis Comms: How to Handle a Crisis in Front of the Media

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Presented at InfoSecurityEurope 2019 by

Even at the most well-run companies things can go wrong, and when a crisis strikes your reputation is at stake.How you prepare for a crisis and implement a crisis management strategy will dictate whether there is any long term corporate damage.If you have a data breach the media will want answers to difficult questions because their readers/viewers/listeners (your customers, suppliers, employees and other stakeholders) demand them.You will learn:Why advance planning is crucial and you must respond quickly when a crisis hitsHow you work with the media. This means providing a steady flow of informationWhy you must prepare for difficult questions, why journalists ask them and learn how to answer them. No comment is not an answerHow to include your employees when things go wrong and journalists come knockingHow to ensure your relationship with the media and your different audiences can be rebuilt once a crisis is over