High profile breaches over the last 12 months have demonstrated that no matter how much sophisticated security technology is in place, it cannot mitigate human error. Human risk is by no means a new challenge but it is one that organisations big and small continue to struggle with. Awareness programmes do not necessarily translate to behavioural change. So how do you build brand infosec and increase engagement to bring the whole organisation with you on the security journey?This session will feature four lightening talks during which the speakers will share practical actionable insight into how to market information security and change behaviour of employee, execs and the board.This session will include the White Hat Charity Cheque Presentation.Lightning Talk 1: Top Tips on How to Increase Engagement in Information Security – an Internal Comms Case StudyLightning Talk 2: Case Study: Implementing an Engaging Behavioural Change ProgrammeLightning Talk 3: Case Study: How to Implement a Successful Cyber Champion ProgrammeLightning Talk 4: Marketing Security to the Board & Execs