What’s New with the ePrivacy Regulation? Key Considerations for Tomorrow’s Electronic Communications

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Presented at InfoSecurityEurope 2019 by

Kevin Kiley

The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, organisations must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation. We’ll breakdown the industry impact of ePrivacy and discuss key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy.Learning Outcomes:Breakdown why the EU is calling for stronger privacy laws in the form of the ePrivacy RegulationUnderstand the implications and industry impact of the new ePrivacy Regulation for marketersLearn how ePrivacy will operate alongside EU GDPRHear key considerations for the ePrivacy Regulation, including: territorial scope, opt-in consent (and consent exemptions)Discover how to build an effective and ePrivacy-compliant marketing strategy