Programmed by the IAPP Privacy Bar Section Advisory Board. The California Consumer Privacy Act (CCPA) is influencing many states to consider ways to protect the personal information of U.S. people. This session will describe how personal data is defined by the CCPA, what is considered “selling” under the CCPA, and how data should be recorded or tracked moving forward. Hear from in-house counsel how the CCPA’s definition of “selling” impacts consumers, how the CCPA will impact big data and how the CCPA is influencing other state privacy legislation. Hear what lobbyists are doing, or have done, to influence amendments to the CCPA and find out what is going on at the federal level.What you’ll take away:Gain high-level knowledge on the California Consumer Privacy ActUnderstand the impact to companies that rely on big data