Advertising in the Post-GDPR World

No ratings

Presented at GlobalPrivacySummit 2019 by

This Conversations in Privacy session will explore advertising in the post-GDPR world. What have we learned in the 10 months since the GDPR has been enforced? Did the GDPR lead to the oft-predicted “fallout” for advertising, including for media companies, brands, marketers and ad tech? What are the changes advertising companies have noted since May 2018? Will the CCPA lead to similar changes in the advertising industry to those we have seen in the EU? The panel will survey its privacy experts on steps their companies have taken from the GDPR, specific to the advertising ecosystem, that can help companies begin their immediate compliance steps for the CCPA. These steps include understanding your data flows, providing adequate transparency to data subjects/consumers, and verifying data access rights.What you’ll take away:How advertising has changed under the GDPR, and how it may change under the CCPACompliance struggles with the GDPR for advertising companies, and solutions/optionsPractical steps that companies need to take immediately to comply with the CCPA based on experiences and lessons from the GDPR