What's a team to do when they receive more than 30 pages a day, every day, for almost a decade? Deny there's a problem of course! Join me as we relive the data-informed journey from around 70,000 pages over 7 years (~200/week) to under 50/week in just a few short months in a way that shows those carrying the pager improvement is possible and empowers them to continue questioning and improving the status quo moving forward. We'll look at not only the technical challenges but also non-technical challenges like getting buy-in when nobody thinks there's a problem and managing risk when the on-call team is concerned about silencing legitimate pages along with the noise.