In today’s hyper distracted world, attention is limited. If we want to successfully raise awareness, change behaviour and influence culture, we need to engage with our audience first. Unfortunately, security awareness programs often fail right there, at that first hurdle. This presentation will reveal some of the latest tools and techniques that savvy marketers have been using for years, capturing our attention, orienting our behaviour and moving us into taking certain actions. Join us and learn what makes us ‘click’, and how to leverage psychology to achieve positive change in your organization.