During this session, the presenter will discuss how cyberthreat detection and response must be tailored specifically for each industry and brand, especially when it comes to online businesses. Using real-life case studies, the presenter will share the cyber trail of data, how such digital assets are obtained by cyber criminals, and how they are monetized. This session will; Address the different types of digital assets-- e.g. personal information, that are valuable commodities, especially on the dark web; Showcase the growing diversity and sophistication of how cybercriminals obtain the data; Review the different monetization channels cybercriminals leverage to make their attack a lucrative one; and Share methodology to detect the cyber trail and respond in the most effective way.