The Future of Data Protection: Adapting to the Privacy Imperative

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Presented at CyberRiskForum 2019 by

Kalinda Zefo

GDPR took companies by storm in 2017, and now the California Online Privacy Protection Act is set to follow in 2020. Several high-profile incidents have made many consumers reconsider how much data they want to share with businesses. And beyond regulation, organizations are grappling with the complex ethical and competitive imperatives associated with getting privacy right. This session will explore the future of privacy, in which personal data becomes a currency, consumers demand more of companies, and organizations actively compete of trust and data stewardship. Who owns the data, and who controls its flow and use, could significantly impact today’s businesses--your management and board need to understand the opportunities and implications.