Irrationalities of our Risk Perception – Fascination of Behavioral and Purpose Economy

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Presented at IT-DefenseStuttgart 2019 by

Prof. Ankenbrand

When is risk a risk? And how do we perceive risks? In order to better understand risks and the way we perceive them, Prof. Dr. Bernd Ankenbrand is researching the value and risk yardsticks that consciously or unconsciously guide individuals and organizations in their decisions. Because whether something is considered “risky” rather depends on the applied yardstricks than on the matter itself. Irrationalities in our decisions sometimes make us take risky paths. Bernd Ankenbrand is renowned for his presentations providing fascinating insights into the often surprising phenomena of behavioral and purpose economy, also demonstrating applied solution paths.