Blogging in InfoSec is a great way to improve your visibility and reinforce your personal brand, and/or your company's brand. It's easy to do, but hard to do exceptionally well. I've been editor of a corporate blog for the past 4 years and blogging in InfoSec for 6 years, and I'd like to share what I've learned. Topics will include insights on:Why blog?Technical blogs beat "thought leadership" in generalSEO is tedious but oh so necessary. I'll share some easy tips and tricks.Include screen caps, graphics, pictures, in your blogs or risk boring your audience :( -Avoid clickbait on social to get traffic to your blog, but you should be clever and interesting! -Always include pics.Metrics are "king" - you need to measure the success of each blog in order to improve.Measure traffic by source.Examples of great InfoSec blogsHow to pick a topicHow to socialize your blogSite reputation, how to place your blogUh-ohs! Pitfalls to avoidDemo of how to measure blog successAh Blogspot, how to do that well