FUD (Fear, Uncertainty & Doubt) runs rampant in information security on a daily basis. Sensationalized claims leveraging stolen data or a simple misconfiguration are manipulated to make a headline. The science becomes so obscure that the true findings falls through the cracks. How do we get out of this vicious cycle? The secret weapon to fight FUD is provided from two points of view: the researcher and their target. As a researcher, how can you ensure your findings are taken seriously and not tagged as FUD? As a company or area under the eye of the research community, what can you do to not make the situation worse and become better respected.