In today’s interconnected world of Facebook, Twitter, and LinkedIn it can be easy to miss out on the fact that everything we share is being stored and sold for a profit. Aspects of our daily lives are being used to fund large companies and most are unaware. In today’s surveillance economy, we trade our privacy for a cheap or free online existence. What most users don’t understand is that the information gathered isn’t limited to their volunteered data, and that Social media isn’t the only method that large corporations are using to spy on the population.This presentation will explore some of the larger topics associated with the practice of information gathering. Follow along as we discuss who the key players are, how they obtain your personal information, and what they plan to do with it. Find out how you can reduce the amount of information being sent, about your daily activities, to the large corporations known as “Big Data”.