Real Time Bidding, or, Why the Internet is Free, or, Why Does That Creepy Ad Keep Following Me?

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Presented at BSidesPittsburg 2017 by

Sid Faber

This talk will center around the online world of real-time bidding for Internet advertising. After presenting some of the structure necessary to support current trends in advertising, we will look at some concrete examples, explore trends in cookie policies as separate from privacy policies. If time permits, we will also explore typical cases for malicious advertising. By the end of the talk attendees should understand why ads tend to follow you through your travels on the Internet, and enhance techniques for traffic analysis.