While we sometimes think of new and emerging technology as the ‘future’ of information security, we tend to neglect many of the other components like education, communication, information sharing, and community engagement. It's up to us in the infosec community to not only provide the spark and medium to fuel technical progress but also to fan the flames of advocacy and vigilance in spreading the good word of security. In this talk, I’ll discuss the importance of security advocacy, educating your organization on the value of a robust security posture, and raising awareness on how critical it is to share information about breaches and attacks.