Chema Alonso is currently the CDO - Chief Data Officer - at Telefónica. In this position he heads the company’s Big Data strategy, Advertising and the Fourth Platform. As part of the work to define the Fourth Platform, he also leads the Personal Data Bank team and is the main internal promoter of the Data Transparency Lab. He is also responsible for global cybersecurity and data security, having created the new Global Security Unit with the Information Security Global Business in B2B & B2C and Eleven Paths. He was previously the founder and CEO of Eleven Paths, a subsidiary of Telefónica Digital focusing on innovation in security products, and General Manager of Global Security Business in the B2B unit of Telefónica Business Solutions. Before joining Telefónica in 2013, he spent 14 years working for and directing Informática 64, a company focusing on computer security and training. He obtained doctorates in Computer Security at the King Juan Carlos University of Madrid, Computer Engineering at the same university and IT Systems Engineering at the Polytechnic University of Madrid, an institution which appointed him Honorary Ambassador La música rock ha marcado mi vida. Desde el Pan de Higo del gran Rosendo Mercado que marco mi forma de ir, hasta los grupos que escucho hoy en día como Goo Goo Dools, Nickelback, Saliva, Artic Monkey o 3 Doors Down, pasando por supuesto por los clásicos internacionales como KISS, Metallica, Iron Maiden, Bon Jovi o Poisson y los clásicos nacionales desde Loquillo, Platero, Extremoduro o Fito... Es solo rock'n roll, pero es lo que mola cuando tienes claro que vas a ser una estrella del rock'n roll. Así que en esta sesión habrá música, música, música con la banda de rock que he fundado en ElevenPaths que se llama DirtyTooth... y sí, seguro que hay algo de hacking de por medio, porque al final seguro que pienso que he tenido suerte de llegarte a conocer.