You might have heard. Subway is going digital — in a big way. Focusing on mobile app development, loyalty programs, digital strategy and consumer behavior, Carman Wenkoff’s 150-person team is transforming Subway’s digital experience. But beyond the many new programs spawned by Subway Digital, the heart of this journey takes place at the intersection of IT and a traditional marketing team and the adjustments Wenkoff needed to make for it to be a success. Join this session to learn how Wenkoff has navigated the challenges of balancing Subway’s digital evolution with sound security and fostering a talented tech team in Connecticut.