Technology leaders are shifting the business’s view of IT from a cost center to generating revenue. With the increasing amount of data organizations are gathering, technology leaders are also being held accountable for ROI on data assets. This age of exploding information affords unprecedented opportunities for companies to “get into the data business” by providing for-sale information, products and services to their customers, partners and even new markets. Ben Hopkins shares his expertise on how organizations can create new data-driven revenue streams across industries, as well as the data management foundation to support such initiatives.