A pillar of the modern enterprise is data. It fuels every function, helping to innovate, execute and inform strategic decision-making. It comes as no surprise to the CIO, CISO or Chief Data Officer that a data governance program facilitates best-in-class organizations to run at maximum efficiency, enable advanced analytics and enhance the customer experience — but jump-starting a program can be difficult. Jodi Morton and Loretta Ibanez have proved the case for data governance and implemented their program with sure-fire confidence at Freddie Mac. Together, they’ve found that where data governance lives in the organization matters, and that developing and disseminating a value proposition is vital.