Step 1: Gain executive buy-in for a security-first approach. Step 2: Create a message and socialize it throughout the organization and third parties. The result? A more secure organization that adds value to the marketing and sales sides of the business. Easier said than done. CISO Vinit Duggal of Intelsat trace the steps of their successful journey to build robust cybersecurity controls and a messaging campaign the entire organization can absorb. His next challenge is to create the conditions for enduring cybersecurity engagement — and he has some ideas to make that happen.