CXOs know that in order to be competitive, organizations must predict customers’ needs before they know them. PetSmart Inc. has more than just humans to consider, there’s also its four-legged, finned and reptilian customers. CIO Mike Goodwin joined PetSmart in 2014 and has led an IS transformation to align and empower the business. In this presentation, he dives into his company’s broader transformation, achieved through a new business strategy and IS strategic framework. Learn about PetSmart’s challenges, lessons learned and vision for the future.