The early days of a startup are the age of heroes--individual hackers, attacking the darkness. Heroes don't follow policies; they slay dragons! Having rules would go against their very nature as swashbucklers! There comes a time in every company's life, however, where the heroes must stand aside to build a legacy bigger than a statue or a ballad. This seems like a terrible idea--who doesn't want to be a hero? And who wants rules, anyway? This talk presents an idea for how to sell compliance ("the other meat product") to organizations driven only by red things (red teaming, red bull, red eyes, and red alerts). "Just grow up / woman up / you're playing with the big boys now" are typical, but ineffective, exhortations. Building on an idea that came to me from James Arlen, this is how I've been trying to sell organizations on the idea of doing work which seems both hard and boring, but which is in reality neither. We do this work because individual heroes (the ones that make things happen in startups) swing swords, kill dragons, and die. We build a plinth, and put a statue on it in their honor. 50 years later, nobody remembers why we have that statue there. In a thousand years, however, people know what the cathedral-makers did. Don't be a hero; together, we can build a cathedral.