Having a bug bounty program is one of the most efficient methods of finding security vulnerabilities today. But, as anyone who has tried to run a bug bounty program knows, it's not a trivial undertaking... As professionals who have helped to manage hundreds of bug bounty programs, we're uniquely positioned to provide advice on how to succeed. Whether you're already running a bug bounty program, are looking to run a bug bounty program, or are a researcher, this talk aims to deepen your knowledge of the subject.