Subject-matter expert (IoT) at Google Hoi Lam is an Android Wear Developer Advocate at Google and is a subject matter expert in wearables. He was part of the launch team for Google Cast SDK, Chromecast in Europe, Google Glass and the Google Beacon Platform. Prior to joining Google, he founded Exahive to disrupt the mobile commerce marketplace with new technology and business models. Hoi was an Equity Research VP at Deutsche Bank and Citigroup between 2007-2012 advising technology CEOs, CFOs on corporate strategy and institutional investors on technology investments. Before banking, he was an enterprise architect at Accenture heading up product management for large client programmes. Hoi holds a Master and Bachelor degree in Space Engineering from the University of Cambridge. Abstract: Horizontal innovation represents the “effective transfer of knowledge and technology form one sector to another”; something that currently happens on an ad-hoc basis in the UK. The Institution of Engineering and Technology (IET) seeks to address the current lack of widespread exploitation of horizontal innovation in the business technology community and has a number of initiatives in the pipeline for the year ahead Working with a number of a collaborative partners across the UK, we will plan to raise awareness and drive wider take-up of “Horizontal Innovation” across the UK innovation landscape.