Marketers continue to shift ad budgets to digital platforms as consumers increasingly view content on personal devices, and mobile and online ad spend is growing at a rate of 13 percent annually. NCM is America’s largest cinema advertising network and, like most advertising companies, is being disrupted by the rise of digital advertising — particularly premium video. To stay competitive, NCM is reimagining its entire business model to bring speed, sophisticated data, business intelligence and customization to a previously traditional industry. Now two years into this journey, Al Rosabal and Chuck Fredrick share successes and lessons learned from leading this transformation.