A spreadsheet might not seem particularly moving, but Sujan Turlapaty is out to change that. Data is the currency of modern business, and over the past two and a half years Arrow Electronics has executed on an ambitious road map to cultivate a data-driven culture and achieve measurable alignment. The result is an organization that’s committed to backing up decisions with data and taking an active role in measurement and analysis at every level of the business. Turlapaty will share the organization's system for creating a personal connection between teams and data through storytelling, strategic integration, and a balance between business and technical motivations.