It's foolish to think that we can hold onto 20th century ideals of privacy in the Internet age, yet people still think that they can. The sheer volume and type of information that we have no option but to share if we want to operate in common society makes this the case. This talk will discuss just how much we are forced into disclosing about ourselves, the impact that this has had on our long held views on privacy and what the future holds.. Spoiler alert- Scott McNealy was right.