Many large companies have strong SRE teams that are a great example to follow. But, applying the techniques seen at larger companies to a smaller company has many challenges. Bringing about change is a combination of culture shifts as well as technical challenges. In this talk, I will discuss many of the concepts that worked at LinkedIn and how I have gradually implemented them over the past year and a half at a start-up. Craig has been a researcher, a software developer, a sysadmin, and most recently, an SRE. He has worked for Fortune 500 companies as well as small startups. He has been programming since grade school and you will find him in front of a computer as often as possible. While he worked for a couple of startups doing SRE-type work, he learned a great deal from his (nearly) four years at LinkedIn. He is currently working at Matterport, a startup working on 3D technology.